Lejay were the creators of Crème De Cassis back in 1841 (fact) but not everyone knows they were also the inventor of the 'Kir Royal’!
The Mayor of Dijon, Canon Felix Kir allowed Lejay Lagoute back in 1951 to trademark the Kir Royal using his name to celebrate this well known drink. Lejay recently launched this new premium packaged, intense version of their Crème De Cassis, known to the trade as Lejay Original Crème De Cassis 18% to celebrate this fact
This New Original Cassis is not only an increased ABV but deeper and fuller in both fruit and flavour. It also promotes authenticity as a brand as well as giving history to promote.